Website Wealth: A Business Leader's Guide to Driving Real Value from your Analytics
Most business owners have no idea what their website is really doing. They look at vanity metrics, guess at what’s working, and hope for the best.
Website Wealth is the straight-talking, outcome-driven guide that shows you how to turn your website from a static brochure into a 24/7 sales machine.
Philippa Gamse has reviewed over 5,000 websites and helped companies uncover millions in missed revenue. In this book, she shows you exactly how to identify what’s working, fix what’s broken, and turn raw data into high-leverage business decisions, without fluff or technical jargon.
You’ll learn:
Why most websites underperform—and how to tell if yours is one of them.
How to find and fix the silent leaks draining your leads and sales.
The questions to ask that reveal where your site is making (or losing) money.
Why more traffic isn't always the answer—and what to do instead.
How to use simple, clear insights from your website data to drive real growth.
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2
Interview
Philippa Gamse Final.mp3
ISBN13
1991123205
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Nonfiction
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