Dr. Kendall E Williams argues that hypocrisy occurs when leaders fail to align their actions with company values, resulting in widespread disillusionment that taints the entire organization. He makes a bold and compelling case for authentic leadership as a legitimate and profitable business incentive, where values are ethically informed and pioneered by diligent leaders. Now more than ever, companies have a duty, and an incentive to reverse the “profits before people” paradigm, focusing instead on a “people first” approach. Visions, Values, and Corporate Hypocrisy calls for greater transparency, accountability, and integrity within the business discourse, starting with leaders whose actions ultimately shape the culture and success of organizations.